The BLOOM Centre provides tools to make it easier for industry to adopt sustainable improvements. Thro' Creative worked with BLOOM to develop their Water & Wine initiative, an online platform designed to meet the water needs of winemakers. The platform won a 2015 Water's Next award for its innovative approach to sustainable water management.
The Water & Wine logo is bold, straightforward and confident. For the wordmark, Rockwell Extra Bold was chosen for its strength and consistency with BLOOM branding.
To help visualize different processes of a winery, Thro' developed detailed isometric diagrams for use throughout the Water & Wine website. On the site, images are overlaid with hotspot tooltips and links to more information.
The educational component of Water & Wine is comprised of six modules. Thro' developed a set of module icons and colour palette, which are used throughout the website to aid in navigation and consistency.
The online platform is built on WordPress, utilizing a third-party theme, which we customized specifically for Water & Wine. The website is responsive, and can be viewed comfortably on all screen sizes.