SING THE NORTH is a national virtual choir for Canada. Through a series of concerts, each located virtually in a different geographical area of Canada, Sing the North aims to carry its singers off on a choral odyssey like no other across the vast and diverse musical landscape that we call home.
With twin howling wolves that bring forth a cold and imposing landscape, the Sing the North logo challenges, inspires and uplifts. Inspired by the colossal, changeable, and sometimes dangerous geography of the North that hosts but challenges Canadians.
Accompanying branding elements include the Sing the North Virtual Choir tour bus, flanked by wolves inspired and adapted from the logo.