Patent Monetization Inc. specializes in assisting companies and individual inventors with monetizing their intellectual property. PMI hired Thro' Creative to help them refresh their brand, develop marketing material, and launch a new website.
PMI liked the overall concept of their existing logo, but was open to exploring options that could enhance recognition in their industry. Thro' maintained the existing approach, with the adjoining P–M–i. The redesign is based on a bolder slab serif typeface, with the characters tighter together, and a subtler gap between P and M. The result is a strong, formal and authoritative presence.
Business cards utilizing redesigned logo, new green and charcoal colour palette, and Adelle typeface extended to copy.
Layout and illustration for PMI's Fractional CIPO white paper.
Responsive WordPress website, implemented with third-party theme, customized for PMI.