Brewery Paracosm produces a variety of exciting beers to meet the growing interest among beer drinkers for more complex flavour profiles. Thro’ Creative developed packaging for the flagship beer, Parapale.
(professional development project)
Colour palette that accurately represents the beer style; large block typography on sellface to create bold impression, contrasted with flowing movement of hop-barley serpent.
Package design in 6-pack retail format. Production art and mechanicals adhere to print packaging requirements, and are Ontario alcohol packaging compliant.
Constructed and documented physical prototype.