Successful design is the culmination of a variety of activities thoughtfully planned and executed. Thro' Creative has experience in the following areas:
Brand Identity is about connecting with your audience, having them see and understand what you're about, and what you stand for. It's about creating memorable experiences, consistency, quality, and recognition. Through discovery, logo design, colour palette, typography, and other brand elements, Thro' Creative will work with you to establish and maintain your brand integrity, and apply it consistently across different media.
Illustration can be very effective in presenting concepts in fun and interesting ways. It can create a sense of wonder and clarity together in the same experience. Thro' Creative uses illustration in a variety of applications, including packaging, logo design, iconography, conceptual diagrams, poster art, and technical illustrations.
When it comes to long-form documents, a proper layout is crucial to readability and the overall experience. For shorter promotional pieces, it’s important to balance readability with visual interest. Thro' Creative produces cohesive documents that adhere to layout and typographic best practice, while not shy to break the grid when called for. Reports, brochures, case studies, menus, postcards, posters, signage… just about any document will benefit from a layout implemented with purpose.
Packaging persuades us all. We choose products based on their intrinsic quality, but all else being equal, packaging can tip the balance, and we will likely choose the product with the sellface or tactile quality that most appeals to us. Thro' Creative develops packaging to give brands and products what they need to be the preferred choice.
Image retouching, typesetting, pre-press – art production may sound a bit like a catch-all term, and to some extent it is. At Thro' Creative, it's about having the experience and technical skill to bring together and manipulate different project components – images, vector art, copy, mechanicals – into a cohesive design that will meet the requirements for final output, print or digital, and come out as intended.
Browsing the web on your phone is the norm, and Google's updated ranking criteria are a reflection of this. Thro' Creative does web design and front-end development for desktop and mobile devices, with a commitment to strong layout, typography and branding. Staying on top of current and emerging development techniques is a priority. Thro' builds sites on WordPress and customizes WordPress themes to meet specific needs and brand guidelines.